The brief from SoundRevel was to create a bold, yet iconic identity with a feeling of movement, for their global music festival promotion company and online streaming app.
The solution…to create a dynamic identity which used the iconic grooves of the record as its core, which evolved into sound waves radiating out from its centre, and in turn, the waves then evolved again to create human faces.
The identity was designed to be flexible and adaptable for the vast range of conventional and digital medias required, including stage signage, promotional items and online marketing.