About This Project
Walt Disney Studios Home Entertainment asked Kre8ive Partners to design an FSDU unit for displaying their Ratatouille DVD during launch week. Disney wanted a stand that would be unique and very different to the norm. They wanted to encompass the heart of the film, and show the friendship of Remy (the cooking rat genius) and Linguini (his bumbling side kick), and for it to be something special from the movie.
The solution…Kre8ive Partners designed several innovative design concepts, and the one chosen was a stand in the shape of the book ‘Anyone Can Cook’, which was pivotal to the plot of the movie.
It was rolled out in select retail stores to add a focal point for week-one sales.